Category: Evolutionary purpose
Often we simply wrap nice sounding words around the products and services we offer... and ta-da, there is our purpose. Most likely, though, this is simply a "fake" purpose. Remember: purpose is not something we design or declare, it's a voice that whispers if we know how to listen and calls us to a better future.
It's time we stop the BS and face the fact that a true so much of what organizations do is destructive and that a true purpose is antithetical to continued destruction.
In this video, I offer a simple but powerful test to see if your purpose is true or fake. Prepare for a possibly uncomfortable but absolutely worthy conversation about your organizations purpose!
My hope is for the comments below the video to surface our collective wisdom on the topic. This could enrich the videos tremendously.
Have you experienced something similar in your own journey? What did you do about it? If you have something meaty to share, please add a link to an article, a video ... Feel free to agree or disagree with what I say, but always: please keep it on topic, relevant, practical. And of course, let's keep things respectful and kind. Please don't comment if what you say is off-topic or wouldn't benefit viewers of this page.